International Day of Human Space Flight

This cultural moment is of paramount importance in Russia. But every year tons of brands celebrate this day, and standing out of the clutter was problematic. We landed on a simple but original idea: ‘A message to Gagarin’. National and international astronauts, astrophysicists, students, writers, directors and bloggers recorded a video message talking directly to Yuri, as if he could listen to them. This frank talk with the legendary cosmonaut, resulted in a very intimate and emotional execution. 20M+ views on YouTube proved us right.